XpertIN AI
Sponsor: Anand Shrivastava
AboutXpertIN AI
An AI-powered career-intelligence platform helping people discover their strengths and growth opportunities through psychometric assessments. Founded by IIT and Stanford alumni.
The challenge
Design a unified, scalable GTM strategy across three AI products — CareerIQ, CounselIQ and CoachIQ.
XpertIN AI has strong product-market-fit signals but lacks a cohesive GTM that segments audiences, differentiates each product, and drives growth across B2C and B2B2C channels with limited resources.
Expected outcomes
- Segment-wise GTM plan per product with personas, channels and messaging
- Prioritization framework recommending which product to lead with
- Monetization/pricing across B2C, B2B2C and institutional + a 90-day roadmap
Want a challenge like this?
Companies post a brief. Students apply to ship it.
Meet the team
Working with XpertIN AI
Working with XpertIN AI