Dechub
Sponsor: Prasanna EL, Founder & Director
Problem Statement
Designing a scalable Go-To-Market (GTM) and customer acquisition strategy for consistent lead generation
Problem Description
Dechub offers a wide range of services including branding, UI/UX design, web development, and digital marketing. While the capabilities are strong, the current growth appears to be driven by ad-hoc channels such as referrals, inbound queries, and limited outbound efforts.
There is no clearly defined, scalable and predictable customer acquisition engine in place.
Key Challenges
- Lack of a structured GTM strategy across services
- No defined Ideal Customer Profile (ICP) or priority segments (startups, SMEs, industries, etc.)
- Over-reliance on generic positioning (full-service agency) leading to low differentiation
- Limited inbound marketing engine (content, SEO, authority building)
- Unstructured outbound efforts (LinkedIn, cold email, partnerships)
- No clear funnel visibility (lead → conversion → retention)
- Difficulty in scaling consistent, high-quality leads
Expected outcomes
The team is expected to build a scalable and repeatable customer acquisition engine for Dechub:
1. Customer & Market Definition
- Clear ICP definition (industry, company size, geography, use case)
- Identification of high-conversion customer segments
2. Go-To-Market Strategy
- End-to-end GTM plan across inbound + outbound channels
- Channel prioritization (LinkedIn, SEO, performance marketing, partnerships, communities)
3. Lead Generation Engine
- Structured inbound strategy (content themes, SEO keywords, case studies)
- Outbound playbooks (LinkedIn outreach, cold email sequences)
- Platform strategy (Clutch, Upwork, etc.)
4. Funnel & Conversion Optimization
- Design of lead funnel (awareness → consideration → conversion)
- Recommendations to improve conversion rates (landing pages, pitch, proposals)
5. Execution Plan
- 90-day roadmap with clear milestones
- Sample campaigns, outreach templates, and growth experiments
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The team on it
Santosh Srivastava
Go-to-Market Strategist
Gaurav Karmakar
Go-to-Market Strategist
Deepti Sharma
Go-to-Market Strategist
Meet the team
Working with Pine Labs
Working with Pine Labs
Working with Pine Labs