
Pine Labs
Sponsor: Manmeet Singh, Senior Director
About Pine Labs
Built for those who mean business. The Pine Labs platform powers multichannel commerce offline, in-store, and beyond.
The challenge
How to launch and scale an SMB product in the online payment-gateway industry.
In an Indian online PG market where Razorpay, Cashfree, Easebuzz, PhonePe and PayU have been incumbents for a decade, how can Pine Labs become relevant for SMB merchants?
Expected outcomes
- Clear strategy highlighting USPs
- Product lines — differentiators & segments
- 3-year GTM plan to reach 20% SMB market share
The team on it

Santosh Srivastava
Go-to-Market Strategist

Gaurav Karmakar
Go-to-Market Strategist

Deepti Sharma
Go-to-Market Strategist
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Meet the team
Working with Pine Labs
Working with Pine Labs
Working with Pine Labs