Philips
Sponsor: Matthias Kohl, VP, Product Segment Leader Premium MRI
About Apex Value Research
Improving people’s health and well-being through meaningful innovation, aiming to improve 2.5 billion lives a year by 2030.
The challenge
Define a simple, robust decision model for Philips MR RF-coil lifecycle choices.
Across Philips MR RF-coil families, lifecycle choices aren’t expressed through one reusable model. Build a decision model grounded in customer impact, supportability, supply exposure, platform/ESL constraints and strategic value, then apply it to a priority coil subset.
Expected outcomes
- Lifecycle decision model (sustain / migrate / sunset) aligned to CPLM & ESL
- 2–3 posture options with trade-offs for the scoped coil subset
- Decision summary document with assumptions and rationale per cluster
The team on it
Nilesh Achrekar
Product Lifecycle Strategist
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