Desi Raga
Sponsor: Gaurav Gupta, Founder
About Desi Raga
A luxury Ayurvedic skincare brand (by Anaadi Ananta Naturals) blending ancient wisdom with modern, ethically sourced, cruelty-free formulation.
The challenge
Build and execute a data-driven digital-marketing strategy for the D2C Ayurvedic skincare market.
Desi Raga sells D2C via Shopify with strong organic word-of-mouth but no structured strategy tying awareness to acquisition, conversion and retention against incumbents like Forest Essentials and Kama Ayurveda.
Expected outcomes
- Customer & competitor audit with differentiated positioning
- Channel strategy + funnel mapping and a 90-day content playbook
- Conversion/retention recommendations + a KPI measurement framework
The team on it
Priya S
Digital Marketing Strategist
Sumanth K
Digital Marketing Strategist
Ashish Dwivedi
Digital Marketing Strategist
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Meet the team
Working with Desi Raga
Working with Desi Raga
Working with Desi Raga